Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s because we’re all missing the point. Maybe social media is about […]
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“Cracking the Millennials Code” has been on my mind quite a bit lately. Whether it’s a discussion of how millennials negotiate, the issues that crop up when millennials have job interviews, or the reality that sometimes older is better, millennials are a tough nut to crack. Yes, I’m old. Yes, the millennials closest to me […]
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I rarely find myself flexing old muscles any longer. Yeah, that’s a reference to my old-and-out-of-shape reality, but more it’s about looking at an older part of the business me and wondering where he went. Or whether it matters. When I was The Computer Answer Guy, I spent hours each day digging into the guts of […]
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Given our focus on business change, my recent fascination with millennials should come as no surprise. Millennials are the future. Millennials are business change, because one day millennials are going to be older and running everything. But Millennials don’t know how to buy cars. Because millennials cannot negotiate. I came across this article about millennials and […]
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Matt Mullenweg is a Fool. Hopefully, that WordPress-emblazoned jester’s hat on Mr. Mullenweg’s head softens the “Matt Mullenweg is a fool” blow. Taking that a bit further I’ll point out that the Internet’s oldest and most respected stock tips website uses a similar hat and calls itself “Motley Fool”. So, hey, Matt? No libel here. […]
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Stop me if you’ve heard this one: Older People Are Smarter Than Younger People. In most ways, I don’t really think that’s true—despite having said it or something like it many times. I do, however, believe that experience counts for something. Put simply, there are certain things that you can’t understand until you mature. So […]
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There some REALLY upsetting job news about millennials to report. It has both nothing and everything to do with the idea that younger people aren’t as smart as older people. And it isn’t judgmental about the millennials who might come off sounding bad. It’s about common sense. More, it’s about how common sense gets taught. Last […]
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Travis Kalanick is no CEO. The thought hadn’t occurred to me until I stumbled across this piece at Wired. I found myself thinking back to Mark Zuckerberg’s earlier days trying to run Facebook. It wasn’t pretty. But then Zuck brought in adult supervision and things turned around. Now Uber’s Travis Kalanick is looking for his […]
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I’m a big fan of thinking differently. It sometimes lands me in trouble but is also where most of our business here comes from. And while there are similarities, I’m not talking about an Apple-style “think different”. At least, not usually. Let’s look at Google Cloud Editorial. If you did a double-take on that phrase, you’re […]
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In business, you need to always be looking for new ways to get your messages out. One of the ways we do that here is by re-posting old stories to our Facebook and Twitter feeds. The process is automated, random—and sometimes turns up old work that I’m not all that proud of. Other times, it uncovers real […]
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We have something new to look at today. LIVE! IT’S THE TRUMP WEEKLY ADDRESS! If you blinked, you missed it. The first Trump Weekly Address, announced by Mr. Trump himself less than an hour before it took place, went on for under four minutes. It ran on Facebook Live and had a total audience of […]
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Donald Trump is legislating the end of privacy. Like, seriously, THE END OF PRIVACY. And there are both executive orders and bills that go there. And that’s not even the problem. While I’ve had plenty to say about Donald Trump—and very little of it is good—Answer Guy Central isn’t a political outlet. We talk business here, […]
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First off, let's take a look at why you would want a substantial Twitter following.
What a large Twitter following brings your businessTwitter is the world's largest social network, that means that there is a huge potential audience for your products, promotions and marketing material. Take a look at the below infographic (which we published back in 2014) for a few relevant metrics:
The great thing about followers on Twitter is that they are opt-in. What does that mean? It means that anyone who is following your account has chosen to do so. Leads that are opt-in are far more likely to convert as long as you target your efforts properly when you're building your Twitter list (which I'm going to refer to as your Twist for the rest of this article, partly because I can and partly because it sounds cool).
The problem with most ways that quickly...
TargetGrow (formerly TargetPattern) is a fantastic tool that takes a very different approach to interacting with accounts on Twitter. The service takes 5 keyword sets from you and then watches Twitter to return appropriate tweets that match those keywords. Once it has returned the tweets to you you've got the option to favorite them. The follow rate from this method of growing followers is about 10%. If you favorite 100 tweets you'll usually get 8-12 new followers. Here are a couple of tricks that we've used very effectively with TargetGrow to build Twitter accounts both for ourselves and our clients:
Three things you must do to get the most out of...
Without further adieu here goes our must have list of 6 free Internet Marketing and website monitoring tools you need to know about:
The Trust Report
What is SEO?
Why you shouldn't try to do SEO yourself
Before we begin, a disclaimer. One of Google's most important ranking factors is site load speed. As with any shared host you are going to have issues with this from both of these providers. If load speed is seriously important to you then we suggest going with a dedicated server. That said, shared hosting platforms are more than enough for most people and here is a breakdown of what we think about the two compared.
FatCow vs GoDaddy: Support
Finding long-tail keywords using GoogleLet's say you have or are working with an auto repair shop that specializes in Europeans, specifically Mercedes Benz vehicles. The strategy you've got in place includes video, blog posts ad various other forms of content marketing. To rank for Mercedes Benz Repair you're either going to need a magic wand or a huge advertising budget. However, if you...
SEO for content management systems
Far be it from me to suggest that Google's all encompassing approach at attempting to own all the information on the planet and decide how relevant it is (many could consider this dangerous, but that's another post) has an upside.
The reality is though, that it does. In this post I'm going to approach SEO from a perspective that many people may not have looked at it from before. I'm going to talk about how Google's ranking factors, and the never ending journey on trying to work within them, have improved my offline communication skills.
This is not a post where I'm going to go into hundreds of ranking factors and break down what you need to change about your writing in order to be producing more optimized content. I'll leave that to the likes of Brian Dean. The fact is that the 200 (or however many there are) ranking factors don't matter. You should not be...
Like any tool to grow your social media following there are a few things you can do to get the most out of your TargetGrow free trial that will make all the difference (you are highly encouraged to take a paid package if it works for you and if you do it right it will).
1. Choosing your keywords
In the TargetGrow interface you're asked to select five sets of keywords to go after. Apply some thinking to this before you just randomly slap some down. What followers are you interested in? Don't be too broad (marketing for instance) try to narrow it down if you're looking at a broad niche, you'll get much better results.
2. Don't just favorite everything on your list.
TargetGrow's interface is great and their system is really intuitive but make sure you read the tweets you're favoriting. For starters...
In all the years we’ve been putting out business process and business change content, Richard Branson’s only come up here once—and not for anything good. But Sir Richard has a long history of doing business the right way and taking care of his people. So his well-known position that employees come first is no surprise. […]
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More every day, the most important process you can tweak in growing your business is honing your customer service. Not a little—a lot—with a laser focus on what’s working and what isn’t. Look at it every day. Improve it every day. And for Pete’s sake, don’t get caught screwing up your proprietary license plate holder customer service […]
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There’s a place in the world for standards. In fact, there are lots of places where standards do everybody a ton of good. But when someone else forces a standard on you for reasons that may or may not work for you, standards feel pretty much like being whomped by a fly-swatter. And recently Google let on […]
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There’s a right way and a wrong way to do pretty much everything. Or … there can be multiple right ways, but you need to identify one and use it. And stay away from the wrong way. I could stop there, but you know me better than that. In all seriousness, knowing the right way […]
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Tomorrow’s the big day. This man becomes President of The United States, and we all ask in unison what he will do next. Which has me thinking about what bosses do … you know … ever. The picture atop this page is pulled from a strip at Existential Comics (we’ve saved it here, just in case the link […]
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This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever. As much as I respect Seth Godin’s work, there’s a part of […]
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Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of alternative press vs alternative facts even itself out? The key here is that word “alternative”. Have […]
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