It may sound obvious, but customer service matters. Unfortunately, today I found out that at The United States Postal Service, customer service is a complete oxymoron. Which might sound obvious too. The USPS has had more than its share of customer service issues for a long time, so the very idea of USPS Customer […]
This content, USPS Customer Service Nightmares first appeared at Answer Guy Central: Grow Your Business.
Sometimes you’re rolling along doing almost everything right, and it’s good enough. Other times, doing almost everything right will get you dead. Like when the road you’re on is curvy, hilly, dark and truck-y … and rain starts falling. This popped into my head a few days ago, while I was driving from Ohio to […]
This content, Curvy, Hilly, Dark and Truck-y (Doing Almost Everything Right) first appeared at Answer Guy Central: Grow Your Business.
Is liking Donald Trump possible? Silly question, right? Whether you’re one of them or not, it seems that many, many people like Donald Trump; liking Donald Trump is totally possible. Or at least it’s possible to be moved by Donald Trump to the point that you’d vote for him in a presidential election, or a primary or […]
This content, Is There Any Liking Donald Trump? first appeared at Answer Guy Central: Grow Your Business.
- Have you got a product that still requires interaction from salespeople or is it something (like an amazing ebook) that can just sell itself online with no interaction at all? (HINT: If you don't you're probably wasting your time with investment in organic rankings).
- What do you actually want? Page one rankings or to actually close some business and make some money?
- How many sales a week would you need to make to profit $100 a month?
The 101 Best Email Subject Lines of 2015 are here. Unless they’re really the 101 best email subject lines of 2014 or the best email subject lines of all time. Or, of course, unless they’re crap. Having fun yet? The folks at Digital Marketer helpfully dropped this post on the world just before going […]
This content, The 101 Best Email Subject Lines (!!!) first appeared at Answer Guy Central: Grow Your Business.
Customer Service is one of those things that lies right in between incredibly easy and near-impossible. Often, Airline Customer Service in particular seems like a complete oxymoron. But in a world of a gazillion transactions and ever-decreasing personalization, maybe that’s just the way airline customer service needs to be. And, no, I don’t really […]
This content, Airline Customer Service Fuzzy Logic first appeared at Answer Guy Central: Grow Your Business.
Rub-a-dub-dub, it’s Birmingham Alabama Customer Service in the tub. There’s no joke about hotels, soap, or Birmingham Alabama here. I happen to be in Birmingham this week, and the soap in my hotel bathroom is as you see in the video; it’s a Neutrogena bath bar, with grippy little dots on one side. My […]
This content, Birmingham Alabama Customer Service? SOAP! first appeared at Answer Guy Central: Grow Your Business.
By and Large, you don’t need the item shown in the picture you see here. By in large, you don’t need anything. But by and large in all cases, you’d better have some idea what you’re looking for and looking at before you start writing about something. This applies in marketing. It applies in […]
This content, … By And Large … first appeared at Answer Guy Central: Grow Your Business.
The 140 Character Limit is Dead. Long Live The 140 Character Limit. Or Something. Emphasis on the or. And the something. Yesterday, word started flying around the Internet that the Death of the 140 Character Limit is upon us. If you’ve ever used Twitter you know the 140 character limit, even if you don’t understand why it’s […]
This content, The Death of the 140 Character Limit first appeared at Answer Guy Central: Grow Your Business.
Marissa Mayer has your money. And maybe you should care. This piece is not a Marissa Mayer hatchet job. Ms. Mayer is as qualified to run Yahoo! as anyone—mostly because as time goes on it becomes more and more obvious that no-one is going to be saving Yahoo! from itself. The question is “why?”. […]
This content, Marissa Mayer Has Your Money first appeared at Answer Guy Central: Grow Your Business.
Let’s talk about saying what you mean. The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this picture was snapped there would have […]
This content, The Importance of Saying What You Mean first appeared at Answer Guy Central: Grow Your Business.
A couple of years ago we published this piece questioning whether Angie’s List co-founder and CEO Bill Oesterle’s authenticity could be trusted. It turns out, Bill Oesterle may have been the most authentic part of Angie’s List. Can You Trust Angie’s List? The answer, as with so many things in Internetville, turns out to be […]
This content, Do You Trust Angie’s List? first appeared at Answer Guy Central: Think. Build. Grow Your Business.
By now, you’ve heard of Search Engine Optimization. While it was considered snake oil for a few years, even non-technical, non-marketing types have come to understand that SEO matters, even if they don’t know what that means. Even if they fall into the don’t-quite-believe-SEO-is-real camp. The Last Word on SEO Search Engine Optimization is […]
This content, Google’s Last Word on SEO first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Yesterday I broke a ceramic candlestick. You’ve probably never seen that sentence before, certainly not on a page at a website about business process and customer service. And I’m hoping you’ll never see it again, because I suspect that the next time I do it I won’t be able to replace the item that […]
This content, Nadeau Furniture (and Customer Service) first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Every now and again, something underscores just how important it is to keep up with business change. The folks at SWATCH are releasing a dumbwatch (dumb watch?) with one important (not important?) feature that bridges the business change/business process chasm in a way that … well, ultimately may not mean anything. We’re calling this […]
This content, Smartwatch Dumbwatch NFC first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Earlier this week, I told you about changes coming to the website world, via WordPress Calypso. They’re big changes; game-changers, really, changing both your reality and WordPress Reality. This is not a subject of mere passing interest, of course. We’re about to launch our most ambitious project ever in The Website Helpers, and WordPress […]
This content, WordPress Reality Field Distortion first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Like our clients, we’re constantly on the lookout for ways to manage business change. The WordPress Helpers (about to be relaunched as The Website Helpers), was our project for 2015, undertaken with an eye toward WordPress’ immense market position. Last week, WordPress revealed their growth strategy for 2016 and beyond. Welcome to the era of […]
This content, WordPress Calypso and Market Dominance first appeared at Answer Guy Central: Think. Build. Grow Your Business.
A couple of months ago, we told you that design is dead. This isn’t strictly true, of course, but in large part the proliferation of Internet content and the ways it’s produced has homogenized content to the point that the idea of design being dead has some validity. Ask The Guardian. Our most recent re-design […]
This content, The Guardian (Design is Dead) first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Several years ago, I asked what might happen if we all awoke to the headline Google Merges with Facebook. While that particular nightmare hasn’t and most likely won’t ever come to pass, a few things have changed such that there’s illustration most everything else has stayed the same. I was reminded of this reality a few […]
This content, Google Merges with Facebook, 2015 Edition first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Let’s talk about a word you think you understand—but probably don’t. Courtesy of our friends at Microsoft OneDrive, today’s subject is the word unlimited. Yesterday, Microsoft announced that previously unlimited storage accounts at their cloud storage service OneDrive were being scaled back to one terabyte of space. And there were LOTS of them, as […]
This content, Unlimited (Storage) first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Over forty years ago the Corleone family make a few offers that couldn’t be refused. This week, Youtube proved who’s the Godfather of the Internet. YouTube Red And The Offer You Can’t Refuse Youtube Red is coming next week, and it’s a big deal; opt for YouTube Red over the Youtube you’ve been using for about a […]
This content, YouTube Red: An Offer You Can’t Refuse first appeared at Answer Guy Central: Think. Build. Grow Your Business.
When Google Wallet launched, I wrote a piece suggesting that it was a solution in search of a problem—or at least, the wrong solution to the wrong problem. When Facebook and Google started looking like pretty much the same thing, I suggested that the two monsters of Internet life had merged, ending privacy permanently. […]
This content, Google Wallet Apple Pay Isis Softcard first appeared at Answer Guy Central: Think. Build. Grow Your Business.
It’s one of those idioms that, depending on where you use it, may not mean anything. “Having It Both Ways” is a simple idea, though; it means wanting all things. Taking a position but also wanting one that is at odds with it. In a world where you need to interact with others is having […]
This content, Having it Both Ways first appeared at Answer Guy Central: Think. Build. Grow Your Business.
On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage with it. Call it content marketing or anything else, but today you need to […]
This content, Media Engagement first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO dude Barry Schwartz, in which the so-called guru quotes Google as saying that one small element of […]
This content, Do The Old Rules for Blogging Still Apply? (Mostly for SEO 2015 Edition) first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable, where that site’s impresario Barry Schwartz quoted, accurately and perhaps too literally Google’s […]
This content, Parsing Google Rules first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Whether the subject is marketing, technology, people, money, or pretty much anything else, managing your business can be tricky. No more so than when it comes to protecting the value of your web site. We’ve mentioned several variations on this theme. A couple of years back we waxed poetic on the idea of who […]
This content, Preserving Old Web Pages first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Yesterday, Dell introduced a new service they’ve dubbed Dell Consumer Premium Support (or some similar arrangement of those words). If you visit Dell Premium Consumer Support—at least so far—you’ll see the very corporate-looking page above, which suggests either that there’s nothing consumer-focused about Dell Consumer Premium Support, or that you’ll be receiving customer service atypical […]
This content, Buying Support When You Shouldn’t “Need To” first appeared at Answer Guy Central: Think. Build. Grow Your Business.
You’d think it would be easier. Living as I do in Manhattan, there are more options for food delivery than you really need, and the range and volume jumps seemingly every day. It’s become amazing lately; Postmates lets you have pretty much anything delivered pretty much anywhere—albeit expensively, and often in a less-than-ideal condition […]
This content, When Will ‘Net-based “Food Delivery Near Me” Actually Work? first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Seth Godin may tower over Will, The WordPress Helper, but the two action figures are kindred spirits (albeit with Will having matching socks, even if you can’t see them). This week Seth was an unwitting commenter on The WordPress Helpers’ piece The WordPress No-Parking Zone. At Answer Guy Central, we invoke […]
This content, Making The Web Stupid first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Porn and social networking seem to be the two biggest drivers of both traffic and commerce on the Internet. So let’s talk about where they intersect. That’s right, it’s time we discuss Ello Porn. The two most prominent articles we’ve run here on the subject were this one on Microsoft’s position regarding nudity in Skydrive, […]
This content, Ello Porn first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Life, as we all know, imitates Art. Unless it’s the other way around. The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed not-especially-prolific—nor especially profound—on the matter. Snark notwithstanding, that statement is […]
This content, Creative Apocalypse first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Business is hard. Besides getting people’s attention to begin with, gaining customers is the hardest part. So once you have customers, there’s very little doubt that holding onto them is the most important thing you can be doing to ensure your business’ continued success. Let’s Talk About Customer Winbacks I’m going to lump the idea […]
This content, New Clients, Old Clients, and Winbacks via Customer Service first appeared at Answer Guy Central: Think. Build. Grow Your Business.
By nature, the shape of business change is in flux. Yesterday, Google gave that statement a literal meaning. Seems like the shape of business change is now round. This isn’t as trivial as it might seem. Whether we’re talking about coopetition or the shape of your new devices looking at things without assigning hard edges is huge business change. […]
This content, The Shape of Business Change first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Five years ago, President Barack Obama proved himself the ninja master of business negotiation, getting British Petroleum to commit twenty billion dollars to a clean-up fund for their disastrous oil spill in 2010. This despite BP’s statutory liability being limited to just $75 million. Yes it’s five years later, and yes, the money will be […]
This content, Business Negotiation and Barack Obama, Five Years On first appeared at Answer Guy Central: Think. Build. Grow Your Business.
See that giant rock, floating all alone with several smaller, disinterested rocks nearby?. Welcome to Google Alphabet Customer Service. Answer Guy Central recently moved from the 24/7 insanity of Manhattan to the relative calm of Brooklyn. It’s working out great; from our new digs we’re able to take care of clients better than ever, […]
This content, Google Alphabet Customer Service first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Over the years, I’ve written quite a few times about privacy. And the theme has been, pretty consistently, that privacy is dead; privacy is an illusion. Today, I came across an article that reminded me how true this is, and for how long it’s been so, and added my two cents. In truth, privacy has never […]
This content, Privacy Is An Illusion first appeared at Answer Guy Central: Think. Build. Grow Your Business.
It’s a good bet that at some point during any visit here you’ll notice that handsome devil, Will, The WordPress Helper. Will is was the mascot of The WordPress Helpers, formerly one of the sites in the PC-VIP family. Our web sites get about a thousand visitors most days, which is either a very big deal […]
This content, Blogging and Content Management Hosting first appeared at Answer Guy Central: Think. Build. Grow Your Business.
Before we dive in you may be asking yourself what Internet Censorship has to do with Search Engine Optimization which is the core topic of this blog? It's quite simple really. SEO is generally all about marketing and the nature of the Internet means that this marketing push is often a global thing. In order to be a quality SEO you need to understand that the Internet is not the same in every country you're targeting. Let's call this series on Internet Censorship a part of SEO Intelligence. The background knowledge that anyone involved in this highly fluid industry needs to properly do their jobs.
Singapore is an island nation with a population of just over 5 million people. It is famous for its draconian legislation around things such as smoking and chewing gum but where does the heavy handed approach of the Singapore government come to bear on the topic of free and unfettered access to the Internet?
A relatively soft handed approach to censorshipConsidering the general approach in Singapore...
There is more than one government department engaged in the censorship of the Internet in Thailand and reports indicate that up to 200,000 websites are blocked by the government.
Methods employed to censor the Internet
How to choose topics
One reason so many bloggers fail: Remember quality!
Keywords and LSI, what to consider when you're structuring your content
Getting interactive: Free resources to add to your posts to increase engagement
The Chinese Government: It didn't happen!China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information. For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets. The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.
The return of Hong Kong and Macau and what it meant for policymakersChina has always been an...
The argument is not as clear cut as it seems
Or at least there is a clear argument on the surface. There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services. Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out. I wasn't the only marketer that did this, as Copyblogger demonstrates in this post. The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...
It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts. In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.
Scraping YouTube in this way is about quality, not volume
Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media
As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer. Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.
Such as lead generation. Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.
On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.
Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries. I've data mined for SEO cold...
My reasons for posting this list will become clear when I post a breakdown in a couple of weeks. In the meantime, here are 5 of the best online and internet marketing quotes for your viewing pleasure:
Use the tools at your disposal..
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This
How does this apply to online marketing?
It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better. We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!
It's still about...
The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages. It's a chicken and egg situation, if you don't have the followers you won't get the followers.
If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page. There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about. That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.
I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a...
There are a few tricks that you can use to become popular more quickly but there is really no magic bullet that will send you straight to the top of the blogging pops.
All of the top blogs have one thing in common, great content. They chose their niche and they stuck to it. I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog? Absolutely not, it already is.
The reason for posting things like that is because it is information I think that people may find useful. The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...
Languages spoken in Indonesia
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