“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Local Listings Tips

Local-listingsEach one of the above listings hyperlinks to a Google+ web page that is controlled by way of a Google My Company account. From the Search engines+ business page, customers can click on through to your web site. This may be a supplementary step for an individual to take to achieve your web site, but provided the prominence these listings receive above natural listings, it’s worth your time and effort to optimise your listing to get the best visibility.
If you have a listing already, observe the tips below recommended by local listing services. You may be passing up on valuable traffic from local search.
Complete Your Listing
This seems obvious however when you’re a busy business proprietor, it’s easy to complete the smallest amount details. Adding information like opening hours, contact and photos info may seem like fine details, but a far more complete listing provides better user experience, that is something Google always benefits.
Make it Clickable
Way too many businesses assume that having an inventory is enough to obtain traffic just. If your listing appears okay it may get yourself a few clicks, but why not ensure it is irresistible?
Julie Bacchini ranted concerning the fact that Search engines sometimes favours listings which are clicked more than those that tend to be more relevant (closer, for instance) that is a legitimate beef, but given this approach has been taken by that Google, you need to be doing all you can to pull the user’s vision to your listing.
The easiest method to do this would be to get those coveted 5 star Google reviews. Digital Advertising Works performed a report that recommended that not merely does Search engines use its reviews exclusively (omitting solutions like Yelp), but that evaluations are the most essential ranking element in local SEO.
There are a true amount of ways your organization can encourage online reviews. Email historic and current customers with a web link to your Search engines reviews page, supplying a discount or some type of incentive if necessary.
Don’t neglect offline strategies either - leave signs inside your reception or client services area and give away business-cards sized flyers directing clients/guests to your evaluations page. Local Visibility Program have developed an One-Page Handout so you can get easy Google evaluations from customers that is another good plan in principle.
Ask happy clients to indication into Gmail and keep you an assessment (I state Gmail because almost all non-marketers still know very well what this is. Inquire someone to sign to their Google account and several will let you know they don’t possess one, despite the fact that they have Gmail).
Categorise it Properly
Help Google assist you to. You can select several category so make the most - discover the most relevant and include them into your listing.
Don’t go mad - Search engines warns that you need to select the fewest amount of categories possible - simply ensure that if your organization has several area of concentrate you reflect this in the groups you select.
Optimise your Meta data
Another part of your onsite optimisation may be the meta data on your own website. Raise the relevance of one's content to the neighborhood part of the key phrase by like the town, county and region title in each name tag.
For example, an accommodation provider in Ambleside should ‘Ambleside’ have, ‘Cumbria’ and ‘Lake District’ within their name tags and meta descriptions, space permitting. Use research volume to prioritise conditions like ‘Lake District’ and ‘Cumbria’ in the event that you can’t squeeze both in.
Schema local markup
Schema community markup is another solution to alert Google to your neighborhood campaign. This universally approved markup language helps it be easier for se's to understand important info, such as for example location information.
Add a KML Document to your Site
Keyhole Markup Vocabulary is another solution to pass local information to find engines. If your site is made in WordPress, you may use the amazing Yoast nearby SEO plugin which may be configured to include a KML file.
Citation building
Search engines is understood to place lots of faith inside citations around the internet to gauge recognition but additionally to verify that the positioning info it has stored is correct. The more occasions your tackle is cited on the internet, the more Search engines trusts the data.
The best tool to get opportunities for local citations is Whitespark, which has a trial offer but at $20 monthly for the tiny business package, it’s worth keeping your hands on.
Link building
Good old link constructing. All the usual guidelines apply and your goal is to boost your authority in Google’s eye. For the best outcomes, develop links within content concerning the local area and make use of branded anchor text message with a local concentrate, e.g. ‘Smith’s Opticians in London’.
Help somebody find this guide
Do you know anyone who has a community business and may benefit from increased traffic from Google? Share this guide using them on social email or media them this link.

Employees Come First … Don’t They?

In all the years we’ve been putting out business process and business change content, Richard Branson’s only come up here once—and not for anything good. But Sir Richard has a long history of doing business the right way and taking care of his people. So his well-known position that employees come first is no surprise. […]

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“Proprietary License Plate Holder Customer Service” (Really!)

More every day, the most important process you can tweak in growing your business is honing your customer service. Not a little—a lot—with a laser focus on what’s working and what isn’t. Look at it every day. Improve it every day. And for Pete’s sake, don’t get caught screwing up your proprietary license plate holder customer service […]

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When Are Google Forced Standards a Good Thing?

There’s a place in the world for standards. In fact, there are lots of places where standards do everybody a ton of good. But when someone else forces a standard on you for reasons that may or may not work for you, standards feel pretty much like being whomped by a fly-swatter. And recently Google let on […]

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The Right Way and The Wrong Way (and the difference)

There’s a right way and a wrong way to do pretty much everything. Or … there can be multiple right ways, but you need to identify one and use it. And stay away from the wrong way. I could stop there, but you know me better than that. In all seriousness, knowing the right way […]

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What Bosses Do In ‘Business Change’

Tomorrow’s the big day. This man becomes President of The United States, and we all ask in unison what he will do next. Which has me thinking about what bosses do … you know … ever. The picture atop this page is pulled from a strip at Existential Comics (we’ve saved it here, just in case the link […]

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State of the Seth Godin Tribe, 2017

This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a vengeance; in 2017 The Seth Godin Tribe means more than ever. As much as I respect Seth Godin’s work, there’s a part of […]

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Alternative Press vs Alternative Facts

Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of alternative press vs alternative facts even itself out? The key here is that word “alternative”. Have […]

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The Donald and The Actress (and The Mouth)

This morning it all came together for me, courtesy of The Donald The Actress and The Mouth. I don’t much care for awards programs. By definition they’re self-congratulatory, don’t much impact my life and aren’t terribly interesting. But I happened to catch a big piece of The Golden Globes last night, saw Meryl Streep take down […]

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What Donald Trump Doesn’t Understand

In two weeks, Donald Trump will officially be the leader of the free world. I use the word “officially” because he’s been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this particular egomaniac’s fitness to govern, it’s time for some analysis. Let’s talk about What Donald […]

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The Year of the Media Agency Failure

Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up a chunk of your […]

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Sometimes Everybody Is Right

For years, I’ve said that we’re all selling, every minute of every day. Depending on how you feel about “selling“, maybe a better way to say that is that we’re all negotiating all the time. Either way, I know the idea will make a lot of people squirm. So let’s try it a new way: Sometimes Everybody […]

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The Great Laptop Camera Compromise

Business change, like marriage, is often about compromise. The success of your business changes—again, as in the success of your marriage—often comes down to how you decide on and manage those compromises. Now, to Dell, I need to talk about The Great Laptop Camera Compromise. I recently found myself in the market for a new […]

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Airline Customer Service Under Duress

If you had the bad luck to travel a couple of days ago you likely had the opportunity to experience the non-fun that air travel has become. If you were on United Airlines you also got to experience what can be especially awful about airline customer service. One of my kids was traveling Saturday. Her […]

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The Best Hug Ever

When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is who you want to receive the […]

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Using HideMyAss with your Android Device to set up a LAN Proxy Server (with Screenshots)

HideMyAss is a brilliant tool for SEOS, not just for blackhat SEO (as proxies are so often used for) but also for general whitehat optimization.  Some of the reasons you may need a proxy for above board SEO activities include coming into your site from different geographic locations, accessing services that are geoblocked, using tools like ScrapeBox (watch out for our upcoming post on Using ScrapeBox for Whitehat SEO) for research as well as many others.

Two Browsers with Different IP Addresses on Ubuntu 14.10

By using HMA on your Android with a free proxy server app you are able to configure your computer to use different ip addresses in different browsers.  This is hugely useful if you spend a lot of time jumping between a proxied and a clear connection.

At a few dollars a month HideMyAss Premium VPN is an awesome tool that you can use to achieve whatever it is you want to achieve by masking your location or identity.  I use it constantly but I use a wide range of different devices on my network and it's kind of annoying having to set up the HideMyAss VPN Client on each and every one (especially as many of them run linux, the linux configuration is not quite as straightforward as Windows).  Fortunately there is an easy solution that...

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The Ultimate Guide To SEO in 2015, Video from Melbourne SEO

I've just finished watching an absolutely brilliant video which covers whole load of the big issues for SEO in 2015.   What you're about to watch is the right way to do SEO, the three simple things you need to come to terms with: Website, Content, Share.  It is also a very in depth look at optimizing for users and not search engines and why this is the best way to go.

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5 Training Courses Every Serious Internet Marketer Should Invest In

SEO and Internet marketing are no different to any other skill that you use to make your living.  If you're not up to speed on all of the latest techniques, tricks and tools of the trade then you're not going to get very far.

You can go ahead and spend hours and hours of your own time trying to work it out without help and do a half assed job if you really want to but our suggestion is that you dig a little deep, stay home this Friday night and spent a couple of dollars on one of these awesome courses.

The 30 Day Sales Machine (Linkedin)

Linkedin is one power platform and it's incredibly easy to make money off of if you know what you're doing.  This course is one of the highest rated LinkedIn Mastery courses on the internet and it will completely revolutionize the way that you approach B2B social media marketing.

The Periscope Profit Machine (Periscope)

Twitter's periscope which allows live streaming through the microblogging site is the latest and greatest marketing tool in the social media toolbox.  Learning how to use this properly can bring in huge amount of money.

Make Money on Autopilot with Autoresponders (Email Marketing)

The money is in the list.  No matter what happens with...

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Why SEO is a waste of time | Stop ranking and start banking!

If you want to keep doing the same old stuff, the same old way and getting the same old results then stop reading.  If you're ready to do something different and actually make some money then you're in the right place!

We are about to show you how to get your product to market without a single cold call and without any SEO investment.  This if you're not interested in more money in for every dollar you spend on marketing then stop reading now!

Search Engine optimization is great, it can help you get to page one of Google or Bing (or Yandex or Baidu or whatever it is that you're targeting).  What do you do once you're there?  Is it really what you need to do in order to generate income.  Here are some questions that you need to ask yourself:

  1. Have you got a product that still requires interaction from salespeople or is it something (like an amazing ebook) that can just sell itself online with no interaction at all?  (HINT: If you don't you're probably wasting your time with investment in organic rankings).
  2. What do you actually want?  Page one rankings or to actually close some business and make some money?
  3. How many sales a week would you need to make to profit $100 a month? 

Take a...

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Services like Traffup | Are they worth the risk?

Traffup, incase you're not aware, is a service where you follow, retweet, like and otherwise interact with other people's (almost always strangers) social accounts in return for points.  These points then go into an account which is debited when someone interacts with your social accounts.

The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages.  It's a chicken and egg situation, if you don't have the followers you won't get the followers.

Free Website Visitors

If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page.  There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about.  That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.

I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a fan...

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Business Rhetoric and The Law

Whether the “President Donald Trump” era portends good things or bad for your business, one thing that’s certain is that the relationship between rhetoric and the law is about to change. Whether that turns out to be good or bad also remain to be seen. What I’m sure of is that the way rhetoric is used in […]

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Netflix Eliminates Piracy (yes, seriously)

Media Piracy is big business. SERIOUSLY big business. Even today, with video stores all but gone and many people having moved past DVD players to streaming, you’ll find guys setting up on blankets covered in DVDs in populated urban areas. Look at all those cheap titles! They might even work! So where does the idea Netflix […]

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When Context Doesn’t Matter

In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in the era of Post-Truth Politics we’ve reached a point where context doesn’t matter. This is a horrifying thought for me, and I presume for […]

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The Google AMP Identity Problem

Houston, we have a Donald Trump problem. Now, thanks to the mess that was the US Presidential Election of 2016 there’s a content marketing problem, too. Call it The Google AMP Identity Problem. It’s not a small thing. The picture at the top of this article is a combination of how a piece I wrote earlier […]

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Disruptive Marketing and Purple Strawberries

One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries are pretty darned disruptive. There are a surprising number of […]

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If Uber Does Not Care, Should You?

If you’ve ever tried to get customer service from Uber, the following six words probably won’t surprise you: Uber Does Not Care About You. OK, eliminate the last two. It’s really Uber does not care; the part about you is incidental. This would be a problem for most businesses, but Uber is so far ahead of […]

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It’s The Death of the Blog … Again

It’s the death of the blog. Again. This time, depending on how you read the words “death of the blog”, there’s a new legitimacy to the claim. As the folks at WP Tavern point out, one of the most prolific and long-standing bloggers around has moved his blog to WordPress. WP Tavern isn’t exactly a […]

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Donald Trump: The Social Media President

Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for President we could dream up. But in a couple of months Donald Trump […]

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Suing a Common Carrier? A Federal Government Business Oddity.

The oldest post you’ll find here is about an outdated but still wildly-profitable component of phone bills. Way back in August 2007 I wrote a piece about The Federal Subscriber Line Charge. Fast forward to today and see if you get the connection between Federal Subscriber Line Charge and Suing a Common Carrier. With next […]

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