“SEO is a marketing function for sure,
but it needs to be baked into a product,
not slapped on like icing
after the cake is baked.”

Duane Forrester

Local Listings Tips

Local-listingsEach one of the above listings hyperlinks to a Google+ web page that is controlled by way of a Google My Company account. From the Search engines+ business page, customers can click on through to your web site. This may be a supplementary step for an individual to take to achieve your web site, but provided the prominence these listings receive above natural listings, it’s worth your time and effort to optimise your listing to get the best visibility.
If you have a listing already, observe the tips below recommended by local listing services. You may be passing up on valuable traffic from local search.
Complete Your Listing
This seems obvious however when you’re a busy business proprietor, it’s easy to complete the smallest amount details. Adding information like opening hours, contact and photos info may seem like fine details, but a far more complete listing provides better user experience, that is something Google always benefits.
Make it Clickable
Way too many businesses assume that having an inventory is enough to obtain traffic just. If your listing appears okay it may get yourself a few clicks, but why not ensure it is irresistible?
Julie Bacchini ranted concerning the fact that Search engines sometimes favours listings which are clicked more than those that tend to be more relevant (closer, for instance) that is a legitimate beef, but given this approach has been taken by that Google, you need to be doing all you can to pull the user’s vision to your listing.
The easiest method to do this would be to get those coveted 5 star Google reviews. Digital Advertising Works performed a report that recommended that not merely does Search engines use its reviews exclusively (omitting solutions like Yelp), but that evaluations are the most essential ranking element in local SEO.
There are a true amount of ways your organization can encourage online reviews. Email historic and current customers with a web link to your Search engines reviews page, supplying a discount or some type of incentive if necessary.
Don’t neglect offline strategies either - leave signs inside your reception or client services area and give away business-cards sized flyers directing clients/guests to your evaluations page. Local Visibility Program have developed an One-Page Handout so you can get easy Google evaluations from customers that is another good plan in principle.
Ask happy clients to indication into Gmail and keep you an assessment (I state Gmail because almost all non-marketers still know very well what this is. Inquire someone to sign to their Google account and several will let you know they don’t possess one, despite the fact that they have Gmail).
Categorise it Properly
Help Google assist you to. You can select several category so make the most - discover the most relevant and include them into your listing.
Don’t go mad - Search engines warns that you need to select the fewest amount of categories possible - simply ensure that if your organization has several area of concentrate you reflect this in the groups you select.
Optimise your Meta data
Another part of your onsite optimisation may be the meta data on your own website. Raise the relevance of one's content to the neighborhood part of the key phrase by like the town, county and region title in each name tag.
For example, an accommodation provider in Ambleside should ‘Ambleside’ have, ‘Cumbria’ and ‘Lake District’ within their name tags and meta descriptions, space permitting. Use research volume to prioritise conditions like ‘Lake District’ and ‘Cumbria’ in the event that you can’t squeeze both in.
Schema local markup
Schema community markup is another solution to alert Google to your neighborhood campaign. This universally approved markup language helps it be easier for se's to understand important info, such as for example location information.
Add a KML Document to your Site
Keyhole Markup Vocabulary is another solution to pass local information to find engines. If your site is made in WordPress, you may use the amazing Yoast nearby SEO plugin which may be configured to include a KML file.
Citation building
Search engines is understood to place lots of faith inside citations around the internet to gauge recognition but additionally to verify that the positioning info it has stored is correct. The more occasions your tackle is cited on the internet, the more Search engines trusts the data.
The best tool to get opportunities for local citations is Whitespark, which has a trial offer but at $20 monthly for the tiny business package, it’s worth keeping your hands on.
Link building
Good old link constructing. All the usual guidelines apply and your goal is to boost your authority in Google’s eye. For the best outcomes, develop links within content concerning the local area and make use of branded anchor text message with a local concentrate, e.g. ‘Smith’s Opticians in London’.
Help somebody find this guide
Do you know anyone who has a community business and may benefit from increased traffic from Google? Share this guide using them on social email or media them this link.

USPS Customer Service Nightmares

It may sound obvious, but customer service matters. Unfortunately, today I found out that at The United States Postal Service, customer service is a complete oxymoron.   Which might sound obvious too. The USPS has had more than its share of customer service issues for a long time, so the very idea of USPS Customer […]

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Curvy, Hilly, Dark and Truck-y (Doing Almost Everything Right)

Sometimes you’re rolling along doing almost everything right, and it’s good enough. Other times, doing almost everything right will get you dead. Like when the road you’re on is curvy, hilly, dark and truck-y … and rain starts falling.   This popped into my head a few days ago, while I was driving from Ohio to […]

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Is There Any Liking Donald Trump?

Is liking Donald Trump possible?   Silly question, right? Whether you’re one of them or not, it seems that many, many people like Donald Trump; liking Donald Trump is totally possible. Or at least it’s possible to be moved by Donald Trump to the point that you’d vote for him in a presidential election, or a primary or […]

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Why SEO is a waste of time | Stop ranking and start banking!

If you want to keep doing the same old stuff, the same old way and getting the same old results then stop reading.  If you're ready to do something different and actually make some money then you're in the right place!

We are about to show you how to get your product to market without a single cold call and without any SEO investment.  This if you're not interested in more money in for every dollar you spend on marketing then stop reading now!

Search Engine optimization is great, it can help you get to page one of Google or Bing (or Yandex or Baidu or whatever it is that you're targeting).  What do you do once you're there?  Is it really what you need to do in order to generate income.  Here are some questions that you need to ask yourself:

  1. Have you got a product that still requires interaction from salespeople or is it something (like an amazing ebook) that can just sell itself online with no interaction at all?  (HINT: If you don't you're probably wasting your time with investment in organic rankings).
  2. What do you actually want?  Page one rankings or to actually close some business and make some money?
  3. How many sales a week would you need to make to profit $100 a month? 

Take a...

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The 101 Best Email Subject Lines (!!!)

The 101 Best Email Subject Lines of 2015 are here. Unless they’re really the 101 best email subject lines of 2014 or the best email subject lines of all time. Or, of course, unless they’re crap. Having fun yet?   The folks at Digital Marketer helpfully dropped this post on the world just before going […]

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Airline Customer Service Fuzzy Logic

Customer Service is one of those things that lies right in between incredibly easy and near-impossible. Often, Airline Customer Service in particular seems like a complete oxymoron. But in a world of a gazillion transactions and ever-decreasing personalization, maybe that’s just the way airline customer service needs to be.   And, no, I don’t really […]

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Birmingham Alabama Customer Service? SOAP!

Rub-a-dub-dub, it’s Birmingham Alabama Customer Service in the tub.   There’s no joke about hotels, soap, or Birmingham Alabama here. I happen to be in Birmingham this week, and the soap in my hotel bathroom is as you see in the video; it’s a Neutrogena bath bar, with grippy little dots on one side. My […]

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… By And Large …

By and Large, you don’t need the item shown in the picture you see here. By in large, you don’t need anything.   But by and large in all cases, you’d better have some idea what you’re looking for and looking at before you start writing about something. This applies in marketing. It applies in […]

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The Death of the 140 Character Limit

The 140 Character Limit is Dead. Long Live The 140 Character Limit. Or Something. Emphasis on the or. And the something.   Yesterday, word started flying around the Internet that the Death of the 140 Character Limit is upon us. If you’ve ever used Twitter you know the 140 character limit, even if you don’t understand why it’s […]

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Marissa Mayer Has Your Money

Marissa Mayer has your money. And maybe you should care.   This piece is not a Marissa Mayer hatchet job. Ms. Mayer is as qualified to run Yahoo! as anyone—mostly because as time goes on it becomes more and more obvious that no-one is going to be saving Yahoo! from itself. The question is “why?”. […]

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The Importance of Saying What You Mean

Let’s talk about saying what you mean.   The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this picture was snapped there would have […]

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Do You Trust Angie’s List?

A couple of years ago we published this piece questioning whether Angie’s List co-founder and CEO Bill Oesterle’s authenticity could be trusted. It turns out, Bill Oesterle may have been the most authentic part of Angie’s List. Can You Trust Angie’s List?   The answer, as with so many things in Internetville, turns out to be […]

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Google’s Last Word on SEO

  By now, you’ve heard of Search Engine Optimization. While it was considered snake oil for a few years, even non-technical, non-marketing types have come to understand that SEO matters, even if they don’t know what that means. Even if they fall into the don’t-quite-believe-SEO-is-real camp. The Last Word on SEO Search Engine Optimization is […]

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Nadeau Furniture (and Customer Service)

Yesterday I broke a ceramic candlestick.   You’ve probably never seen that sentence before, certainly not on a page at a website about business process and customer service. And I’m hoping you’ll never see it again, because I suspect that the next time I do it I won’t be able to replace the item that […]

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Smartwatch Dumbwatch NFC

  Every now and again, something underscores just how important it is to keep up with business change. The folks at SWATCH are releasing a dumbwatch (dumb watch?) with one important (not important?) feature that bridges the business change/business process chasm in a way that … well, ultimately may not mean anything. We’re calling this […]

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WordPress Reality Field Distortion

  Earlier this week, I told you about changes coming to the website world, via WordPress Calypso. They’re big changes; game-changers, really, changing both your reality and WordPress Reality. This is not a subject of mere passing interest, of course. We’re about to launch our most ambitious project ever in The Website Helpers, and WordPress […]

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WordPress Calypso and Market Dominance

  Like our clients, we’re constantly on the lookout for ways to manage business change. The WordPress Helpers (about to be relaunched as The Website Helpers), was our project for 2015, undertaken with an eye toward WordPress’ immense market position. Last week, WordPress revealed their growth strategy for 2016 and beyond. Welcome to the era of […]

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The Guardian (Design is Dead)

  A couple of months ago, we told you that design is dead. This isn’t strictly true, of course, but in large part the proliferation of Internet content and the ways it’s produced has homogenized content to the point that the idea of design being dead has some validity. Ask The Guardian. Our most recent re-design […]

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Google Merges with Facebook, 2015 Edition

  Several years ago, I asked what might happen if we all awoke to the headline Google Merges with Facebook. While that particular nightmare hasn’t and most likely won’t ever come to pass, a few things have changed such that there’s illustration most everything else has stayed the same. I was reminded of this reality a few […]

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Unlimited (Storage)

  Let’s talk about a word you think you understand—but probably don’t. Courtesy of our friends at Microsoft OneDrive, today’s subject is the word unlimited. Yesterday, Microsoft announced that previously unlimited storage accounts at their cloud storage service OneDrive were being scaled back to one terabyte of space. And there were LOTS of them, as […]

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YouTube Red: An Offer You Can’t Refuse

Over forty years ago the Corleone family make a few offers that couldn’t be refused. This week, Youtube proved who’s the Godfather of the Internet. YouTube Red And The Offer You Can’t Refuse   Youtube Red is coming next week, and it’s a big deal; opt for YouTube Red over the Youtube you’ve been using for about a […]

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Google Wallet Apple Pay Isis Softcard

When Google Wallet launched, I wrote a piece suggesting that it was a solution in search of a problem—or at least, the wrong solution to the wrong problem.   When Facebook and Google started looking like pretty much the same thing, I suggested that the two monsters of Internet life had merged, ending privacy permanently. […]

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Having it Both Ways

It’s one of those idioms that, depending on where you use it, may not mean anything. “Having It Both Ways” is a simple idea, though; it means wanting all things. Taking a position but also wanting one that is at odds with it. In a world where you need to interact with others is having […]

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Media Engagement

On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage with it. Call it content marketing or anything else, but today you need to […]

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Do The Old Rules for Blogging Still Apply? (Mostly for SEO 2015 Edition)

Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t.   Yesterday, I stumbled on another piece by SEO dude Barry Schwartz, in which the so-called guru quotes Google as saying that one small element of […]

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Parsing Google Rules

Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult.   Yesterday I came across a post at SERoundtable, where that site’s impresario Barry Schwartz quoted, accurately and perhaps too literally Google’s […]

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Preserving Old Web Pages

Whether the subject is marketing, technology, people, money, or pretty much anything else, managing your business can be tricky. No more so than when it comes to protecting the value of your web site.   We’ve mentioned several variations on this theme. A couple of years back we waxed poetic on the idea of who […]

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Buying Support When You Shouldn’t “Need To”

  Yesterday, Dell introduced a new service they’ve dubbed Dell Consumer Premium Support (or some similar arrangement of those words). If you visit Dell Premium Consumer Support—at least so far—you’ll see the very corporate-looking page above, which suggests either that there’s nothing consumer-focused about Dell Consumer Premium Support, or that you’ll be receiving customer service atypical […]

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When Will ‘Net-based “Food Delivery Near Me” Actually Work?

You’d think it would be easier.   Living as I do in Manhattan, there are more options for food delivery than you really need, and the range and volume jumps seemingly every day. It’s become amazing lately; Postmates lets you have pretty much anything delivered pretty much anywhere—albeit expensively, and often in a less-than-ideal condition […]

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Making The Web Stupid

        Seth Godin may tower over Will, The WordPress Helper, but the two action figures are kindred spirits (albeit with Will having matching socks, even if you can’t see them).   This week Seth was an unwitting commenter on The WordPress Helpers’ piece The WordPress No-Parking Zone. At Answer Guy Central, we invoke […]

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Ello Porn

Porn and social networking seem to be the two biggest drivers of both traffic and commerce on the Internet. So let’s talk about where they intersect. That’s right, it’s time we discuss Ello Porn.   The two most prominent articles we’ve run here on the subject were this one on Microsoft’s position regarding nudity in Skydrive, […]

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Creative Apocalypse

Life, as we all know, imitates Art. Unless it’s the other way around.   The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed not-especially-prolific—nor especially profound—on the matter. Snark notwithstanding, that statement is […]

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New Clients, Old Clients, and Winbacks via Customer Service

Business is hard. Besides getting people’s attention to begin with, gaining customers is the hardest part. So once you have customers, there’s very little doubt that holding onto them is the most important thing you can be doing to ensure your business’ continued success. Let’s Talk About Customer Winbacks I’m going to lump the idea […]

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The Shape of Business Change

By nature, the shape of business change is in flux. Yesterday, Google gave that statement a literal meaning. Seems like the shape of business change is now round.   This isn’t as trivial as it might seem. Whether we’re talking about coopetition or the shape of your new devices looking at things without assigning hard edges is huge business change. […]

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Business Negotiation and Barack Obama, Five Years On

Five years ago, President Barack Obama proved himself the ninja master of business negotiation, getting British Petroleum to commit twenty billion dollars to a clean-up fund for their disastrous oil spill in 2010.   This despite BP’s statutory liability being limited to just $75 million. Yes it’s five years later, and yes, the money will be […]

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Google Alphabet Customer Service

See that giant rock, floating all alone with several smaller, disinterested rocks nearby?. Welcome to Google Alphabet Customer Service.   Answer Guy Central recently moved from the 24/7 insanity of Manhattan to the relative calm of Brooklyn. It’s working out great; from our new digs we’re able to take care of clients better than ever, […]

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Privacy Is An Illusion

  Over the years, I’ve written quite a few times about privacy. And the theme has been, pretty consistently, that privacy is dead; privacy is an illusion. Today, I came across an article that reminded me how true this is, and for how long it’s been so, and added my two cents. In truth, privacy has never […]

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Blogging and Content Management Hosting

  It’s a good bet that at some point during any visit here you’ll notice that handsome devil, Will, The WordPress Helper. Will is was the mascot of The WordPress Helpers, formerly one of the sites in the PC-VIP family. Our web sites get about a thousand visitors most days, which is either a very big deal […]

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The Internet Censorship Series (Asia) | Singapore

In the first of our series on internet censorship around the world we're going to take a look at Internet censorship in Singapore.
Before we dive in you may be asking yourself what Internet Censorship has to do with Search Engine Optimization which is the core topic of this blog?  It's quite simple really.  SEO is generally all about marketing and the nature of the Internet means that this marketing push is often a global thing.  In order to be a quality SEO you need to understand that the Internet is not the same in every country you're targeting.  Let's call this series on Internet Censorship a part of SEO Intelligence.  The background knowledge that anyone involved in this highly fluid industry needs to properly do their jobs.
Singapore is an island nation with a population of just over 5 million people.  It is famous for its draconian legislation around things such as smoking and chewing gum but where does the heavy handed approach of the Singapore government come to bear on the topic of free and unfettered access to the Internet?

A relatively soft handed approach to censorship

Considering the general approach in Singapore...

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The Internet Censorship Series (Asia) | Thailand

Thailand is a complex country where insulting the Royal Family can mean that the country's Lèse-majesté  laws could result in your imprisonment.  It is no surprise that the Thai government takes a reasonably proactive approach to Internet Censorship.   The Thai Government is also relatively unstable with regular coups shutting down the capital city and often resulting in widespread unrest and upset.
There is more than one government department engaged in the censorship of the Internet in Thailand and reports indicate that up to 200,000 websites are blocked by the government.

Methods employed to censor the Internet

As many governments who have attempted Internet censorship have discovered the easiest route to control is to have buy in from the country's service providers.  Thailand operates a "voluntary" system where they encourage ISPs to adhere to their instructions regarding censorship.  While there is no legal requirement for service providers to acquiesce they  can be subject to government sanctions if they adopt a policy of non-compliance with the directive.   
A number of groups, both inside and outside of the country, are...

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The Content Writing Series | How to write good content

Our four part series on Content Writing is now ready for your reading pleasure. In this series we take you through from topic selection to adding interactive content:

How to choose topics

In this part of the series we look at where to get the all important ideas for what to publish...

One reason so many bloggers fail: Remember quality!

The biggest reason that we see blogs not make it, remember that if you're producing good content you may as well not produce content at all.

Keywords and LSI, what to consider when you're structuring your content

Here we take a look at keyword placement and how Google sees synonyms.

Getting interactive: Free resources to add to your posts to increase engagement

Here we look at some different ideas you can use to keep people reading your content.
This is a series of related posts from The SEO Concept, be sure to keep checking back for updates as we will continue to add relevant links to other posts to this page...

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Search Engine Marketing and Optimization in China | The Internet Censorship Series - Special report

Government filtering of the Internet in China is old news, the Chinese Government has long had a very proactive approach to limiting their citizen's access to information.  Often referred to as the "Great Firewall of China" the filter blocks a range of different sites that are hugely popular in other countries including but not limited to Facebook and Twitter.   In this article we take a look at what this means for SEO professionals who are trying to engage the Chinese market.

The Chinese Government: It didn't happen!

China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information.  For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets.  The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.

The return of Hong Kong and Macau and what it meant for policymakers

China has always been an...

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How to get traffic from Facebook without buying ads | Why I gave Facebook pages a second chance

I don't really like Facebook, particularly for marketing purposes. I used to love it, back when it was more of a level playing field and it was actually possible to get organic results. These days it seems that the Social Media platform has moved way too far in the direction of supporting only those who give it money and not those who don't. There is a clear argument in favor of the decision that Facebook has made to penalize pages that are not on their advertising platform.
Image courtesy of atrzsamui at freedigitalphotos.net

The argument is not as clear cut as it seems

Or at least there is a clear argument on the surface. There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services. Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out. I wasn't the only marketer that did this, as Copyblogger demonstrates in this post. The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...


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Scraping YouTube | The best way to get local sales leads

One of the first rules of so called "Video SEO" is that, if you've got an offline business, you want to make sure not only that your calls to action are in place but also that your contact details are liberally sprinkled throughout your title, description and the video itself. What this trend has inadvertently given people who want niche-targeted leads in a specific area is a very quick, simple and straightforward way to scrape YouTube for numbers.

It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts. In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.

Scraping YouTube in this way is about quality, not volume

There are ways you can ninja this process by leveraging the YouTube API but I'm not going to go into them because I don't think that this particular application is what the API is intended for. It also takes a bit of coding and this blog really isn't about...

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Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media

After the success of my post yesterday on how to scrape YouTube for local B2B sales leads I thought it might be a nice idea to give you some tips about how to leverage Google to build your database. It is easy enough for people to say that these things are not directly related to SEO.

As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer. Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.

Such as lead generation. Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.

On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.

Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries. I've data mined for SEO cold...

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5 Fantastic Quotes about Internet and Online Marketing | SEO & SEM Quotes

This is a list of some of my favorite quotes about traditional marketing and how we can apply them to SEO and SEM. The reality is that the world of marketing and that of people hasn't changed all that much, all that has changed is the way that we deliver our message. So here goes, 5 quotes about marketing and my interpretation of how they apply to the new frontier of social media and search engine marketing.

My reasons for posting this list will become clear when I post a breakdown in a couple of weeks. In the meantime, here are 5 of the best online and internet marketing quotes for your viewing pleasure:

Use the tools at your disposal..

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This

How does this apply to online marketing?

It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better. We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!

It's still about...

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Services like Traffup | Are they worth the risk?

Traffup, incase you're not aware, is a service where you follow, retweet, like and otherwise interact with other people's (almost always strangers) social accounts in return for points. These points then go into an account which is debited when someone interacts with your social accounts.

The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages. It's a chicken and egg situation, if you don't have the followers you won't get the followers.

If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page. There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about. That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.

I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a...

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Popular blogs, what's the secret?

Every blogger does it when they are starting out.  Looking at popular blogs and wondering how they got so popular and looking at their own statistics in Google Webmaster Tools and trying to work out why they are 5678th in the search results for their desired keywords.  Becoming a popular blogger doesn't happen overnight, it takes a lot of hard work and concentration.

 There are a few tricks that you can use to become popular more quickly but there is really no magic bullet that will send you straight to the top of the blogging pops.

All of the top blogs have one thing in common, great content.  They chose their niche and they stuck to it.  I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog?  Absolutely not, it already is.

The reason for posting things like that is because it is information I think that people may find useful.  The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...

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Internet Marketing in Indonesia | What marketers need to know in 2015

Marketing to an Indonesian audience is very different from what marketers who are used to western markets may be used to.  While Indonesia is not generally perceived as a wealthy country it does have an extremely large population, a substantial number of very wealth people and a high level of proximity to wealthier countries such as Singapore, Australia and Malaysia.  This means that marketers have very good reasons to target the country.  Before diving into the Indonesian market though there are a few things that marketers need to not only become aware of but remain aware of.

Languages spoken in Indonesia

While Bahasa Indonesia (literally translated that means Language Indonesia) is the primary language, Indonesia is incredibly diverse.  There are over 700 living languages in Indonesia with each region being home to a number of them.  Bahasa Indonesia is spoken by the majority of the population but certain other languages, such as Javanese are also widely spoken.  Javanese is spoken by nearly 85 million people.  Depending on how you're doing your targeting and what you're selling this could be a very important piece of information to take on board.
It is extremely important to...

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