Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer a good place to spend time and money. It’s also […]
This content, Google RankBrain: Search’s Last Word first appeared at Answer Guy Central: Grow Your Business.
As I’ve said here many times, perception is reality. So when a customer service representative justifies a problem you’re having by saying that something is “functioning as intended”, there’s a good chance there will be a disconnect between what that customer service rep is saying and what you hear. This has been rattling around in […]
This content, ‘This Software Is Functioning As Intended’ first appeared at Answer Guy Central: Grow Your Business.
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its rounds. Twitter’s confirmed that news, but things are not going to change in the […]
This content, When Your Name Doesn’t Matter first appeared at Answer Guy Central: Grow Your Business.
Some time ago, I told you about a company called Spoonrocket, which delivered “home-made” meals in under ten minutes and that Spoonrocket was a great idea, doomed to failure. A couple of months ago, I was proven correct when Spoonrocket shut down. It was not about the food. Spoonrocket never quite got around to branching out the […]
This content, Postmates Is Not About The Food first appeared at Answer Guy Central: Grow Your Business.
Thank you, Donald Trump. By amassing enough delegates to this summer’s Republican Convention to cause your only real competitor to drop out, you’ve changed American politics forever. For the better. Unless you subscribe to the theory that business is politics, Answer Guy Central isn’t a place where we discuss politics terribly often. I’ll throw out […]
This content, Thank You, Donald Trump first appeared at Answer Guy Central: Grow Your Business.
Ever found yourself thinking “it’s time videoconferencing gets real”? It just did. The picture you see here is of a new Chrome-based computer from Google and Acer. The Chromebase 24 is an all-in-one, touch-enabled desk-or-wall-mountable computer that’s been optimized for videoconferencing. And that doesn’t mean what you think it does. Sure, the Chromebase 24 has […]
This content, VideoConferencing Gets Real with Chromebase first appeared at Answer Guy Central: Grow Your Business.
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed up on the idea when it turned out that the lovely Kim Kardashian […]
This content, Native Advertisements, Kim Kardashian, and the FTC first appeared at Answer Guy Central: Grow Your Business.
How to choose topics
One reason so many bloggers fail: Remember quality!
Keywords and LSI, what to consider when you're structuring your content
Getting interactive: Free resources to add to your posts to increase engagement
The argument is not as clear cut as it seemsOr at least there is a clear argument on the surface. There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services. Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out. I wasn't the only marketer that did this, as Copyblogger demonstrates in this post. The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...
Image courtesy of seaskylab at FreeDigitalPhotos.net
The Chinese Government: It didn't happen!China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information. For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets. The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.
The return of Hong Kong and Macau and what it meant for policymakersChina has always been an...
Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media
As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer. Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.
Such as lead generation. Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.
On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.
Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries. I've data mined for SEO cold...
It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts. In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.
Scraping YouTube in this way is about quality, not volume
What SEO is doing is changing, and it's changing for the better. It may not be changing for the better for SEOs that want to kick back, chill out and build traffic using automated tools. It certainly is changing for the better for Internet users who are no longer going to be bombarded by spam but rather be rewarded with accurate information and quality content that is actually exactly what they were looking for.
SEO isn't dead, it's just changed again. Here are ten things you can do to make sure you don't end up getting slapped around by the major Search Engines in 2015:
If it's been said once, it's been said 1000 times
Languages spoken in Indonesia
All of the top blogs have one thing in common, great content. They chose their niche and they stuck to it. I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog? Absolutely not, it already is.
The reason for posting things like that is because it is information I think that people may find useful. The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...
|Image couresty of via David Castillo Dominici Freedigitalphotos.net|
Use the tools at your disposal..The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This
How does this apply to online marketing?
It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better. We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!
It's still about...
What is SEO?
Why you shouldn't try to do SEO yourself
Before we begin, a disclaimer. One of Google's most important ranking factors is site load speed. As with any shared host you are going to have issues with this from both of these providers. If load speed is seriously important to you then we suggest going with a dedicated server. That said, shared hosting platforms are more than enough for most people and here is a breakdown of what we think about the two compared.
FatCow vs GoDaddy: Support
First off, let's take a look at why you would want a substantial Twitter following.
What a large Twitter following brings your businessTwitter is the world's largest social network, that means that there is a huge potential audience for your products, promotions and marketing material. Take a look at the below infographic (which we published back in 2014) for a few relevant metrics:
The great thing about followers on Twitter is that they are opt-in. What does that mean? It means that anyone who is following your account has chosen to do so. Leads that are opt-in are far more likely to convert as long as you target your efforts properly when you're building your Twitter list (which I'm going to refer to as your Twist for the rest of this article, partly because I can and partly because it sounds cool).
The problem with most ways that quickly...
TargetGrow (formerly TargetPattern) is a fantastic tool that takes a very different approach to interacting with accounts on Twitter. The service takes 5 keyword sets from you and then watches Twitter to return appropriate tweets that match those keywords. Once it has returned the tweets to you you've got the option to favorite them. The follow rate from this method of growing followers is about 10%. If you favorite 100 tweets you'll usually get 8-12 new followers. Here are a couple of tricks that we've used very effectively with TargetGrow to build Twitter accounts both for ourselves and our clients:
Three things you must do to get the most out of...
Without further adieu here goes our must have list of 6 free Internet Marketing and website monitoring tools you need to know about:
The Trust Report
Finding long-tail keywords using GoogleLet's say you have or are working with an auto repair shop that specializes in Europeans, specifically Mercedes Benz vehicles. The strategy you've got in place includes video, blog posts ad various other forms of content marketing. To rank for Mercedes Benz Repair you're either going to need a magic wand or a huge advertising budget. However, if you...
SEO for content management systems
This is our list of must follow Twitter accounts for Internet marketers, check it out and feel free to add anyone you think we've missed.
40+ Internet Marketing Twitter Accounts you should follow
Like any tool to grow your social media following there are a few things you can do to get the most out of your TargetGrow free trial that will make all the difference (you are highly encouraged to take a paid package if it works for you and if you do it right it will).
1. Choosing your keywords
In the TargetGrow interface you're asked to select five sets of keywords to go after. Apply some thinking to this before you just randomly slap some down. What followers are you interested in? Don't be too broad (marketing for instance) try to narrow it down if you're looking at a broad niche, you'll get much better results.
2. Don't just favorite everything on your list.
TargetGrow's interface is great and their system is really intuitive but make sure you read the tweets you're favoriting. For starters...
Far be it from me to suggest that Google's all encompassing approach at attempting to own all the information on the planet and decide how relevant it is (many could consider this dangerous, but that's another post) has an upside.
The reality is though, that it does. In this post I'm going to approach SEO from a perspective that many people may not have looked at it from before. I'm going to talk about how Google's ranking factors, and the never ending journey on trying to work within them, have improved my offline communication skills.
This is not a post where I'm going to go into hundreds of ranking factors and break down what you need to change about your writing in order to be producing more optimized content. I'll leave that to the likes of Brian Dean. The fact is that the 200 (or however many there are) ranking factors don't matter. You should not be...
The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages. It's a chicken and egg situation, if you don't have the followers you won't get the followers.
If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page. There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about. That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.
I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a fan...
More Articles ...
- Using HideMyAss with your Android Device to set up a LAN Proxy Server (with Screenshots)
- The Death and Rebirth of Blog Comments
- The Magic of Perspective
- 5 Training Courses Every Serious Internet Marketer Should Invest In
- Your Content Marketing Sucks
- When You Are Too Fat
- Adjusted Rhetoric (Trump Drumpf Edition)
- Social Media Content Parameters
- USPS Customer Service Nightmares
- Curvy, Hilly, Dark and Truck-y (Doing Almost Everything Right)