Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer a good place to spend time and money. It’s also […]
This content, Google RankBrain: Search’s Last Word first appeared at Answer Guy Central: Grow Your Business.
As I’ve said here many times, perception is reality. So when a customer service representative justifies a problem you’re having by saying that something is “functioning as intended”, there’s a good chance there will be a disconnect between what that customer service rep is saying and what you hear. This has been rattling around in […]
This content, ‘This Software Is Functioning As Intended’ first appeared at Answer Guy Central: Grow Your Business.
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its rounds. Twitter’s confirmed that news, but things are not going to change in the […]
This content, When Your Name Doesn’t Matter first appeared at Answer Guy Central: Grow Your Business.
Some time ago, I told you about a company called Spoonrocket, which delivered “home-made” meals in under ten minutes and that Spoonrocket was a great idea, doomed to failure. A couple of months ago, I was proven correct when Spoonrocket shut down. It was not about the food. Spoonrocket never quite got around to branching out the […]
This content, Postmates Is Not About The Food first appeared at Answer Guy Central: Grow Your Business.
Thank you, Donald Trump. By amassing enough delegates to this summer’s Republican Convention to cause your only real competitor to drop out, you’ve changed American politics forever. For the better. Unless you subscribe to the theory that business is politics, Answer Guy Central isn’t a place where we discuss politics terribly often. I’ll throw out […]
This content, Thank You, Donald Trump first appeared at Answer Guy Central: Grow Your Business.
Ever found yourself thinking “it’s time videoconferencing gets real”? It just did. The picture you see here is of a new Chrome-based computer from Google and Acer. The Chromebase 24 is an all-in-one, touch-enabled desk-or-wall-mountable computer that’s been optimized for videoconferencing. And that doesn’t mean what you think it does. Sure, the Chromebase 24 has […]
This content, VideoConferencing Gets Real with Chromebase first appeared at Answer Guy Central: Grow Your Business.
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed up on the idea when it turned out that the lovely Kim Kardashian […]
This content, Native Advertisements, Kim Kardashian, and the FTC first appeared at Answer Guy Central: Grow Your Business.
How to choose topics
One reason so many bloggers fail: Remember quality!
Keywords and LSI, what to consider when you're structuring your content
Getting interactive: Free resources to add to your posts to increase engagement
The argument is not as clear cut as it seemsOr at least there is a clear argument on the surface. There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services. Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out. I wasn't the only marketer that did this, as Copyblogger demonstrates in this post. The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...
Image courtesy of seaskylab at FreeDigitalPhotos.net
The Chinese Government: It didn't happen!China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information. For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets. The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.
The return of Hong Kong and Macau and what it meant for policymakersChina has always been an...
Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media
As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer. Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.
Such as lead generation. Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.
On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.
Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries. I've data mined for SEO cold...
It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts. In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.
Scraping YouTube in this way is about quality, not volume
What SEO is doing is changing, and it's changing for the better. It may not be changing for the better for SEOs that want to kick back, chill out and build traffic using automated tools. It certainly is changing for the better for Internet users who are no longer going to be bombarded by spam but rather be rewarded with accurate information and quality content that is actually exactly what they were looking for.
SEO isn't dead, it's just changed again. Here are ten things you can do to make sure you don't end up getting slapped around by the major Search Engines in 2015:
If it's been said once, it's been said 1000 times
Languages spoken in Indonesia
All of the top blogs have one thing in common, great content. They chose their niche and they stuck to it. I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog? Absolutely not, it already is.
The reason for posting things like that is because it is information I think that people may find useful. The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...
|Image couresty of via David Castillo Dominici Freedigitalphotos.net|
Use the tools at your disposal..The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This
How does this apply to online marketing?
It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better. We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!
It's still about...
What is SEO?
Why you shouldn't try to do SEO yourself
Before we begin, a disclaimer. One of Google's most important ranking factors is site load speed. As with any shared host you are going to have issues with this from both of these providers. If load speed is seriously important to you then we suggest going with a dedicated server. That said, shared hosting platforms are more than enough for most people and here is a breakdown of what we think about the two compared.
FatCow vs GoDaddy: Support
First off, let's take a look at why you would want a substantial Twitter following.
What a large Twitter following brings your businessTwitter is the world's largest social network, that means that there is a huge potential audience for your products, promotions and marketing material. Take a look at the below infographic (which we published back in 2014) for a few relevant metrics:
The great thing about followers on Twitter is that they are opt-in. What does that mean? It means that anyone who is following your account has chosen to do so. Leads that are opt-in are far more likely to convert as long as you target your efforts properly when you're building your Twitter list (which I'm going to refer to as your Twist for the rest of this article, partly because I can and partly because it sounds cool).
The problem with most ways that quickly...
TargetGrow (formerly TargetPattern) is a fantastic tool that takes a very different approach to interacting with accounts on Twitter. The service takes 5 keyword sets from you and then watches Twitter to return appropriate tweets that match those keywords. Once it has returned the tweets to you you've got the option to favorite them. The follow rate from this method of growing followers is about 10%. If you favorite 100 tweets you'll usually get 8-12 new followers. Here are a couple of tricks that we've used very effectively with TargetGrow to build Twitter accounts both for ourselves and our clients:
Three things you must do to get the most out of...
Without further adieu here goes our must have list of 6 free Internet Marketing and website monitoring tools you need to know about:
The Trust Report
Finding long-tail keywords using GoogleLet's say you have or are working with an auto repair shop that specializes in Europeans, specifically Mercedes Benz vehicles. The strategy you've got in place includes video, blog posts ad various other forms of content marketing. To rank for Mercedes Benz Repair you're either going to need a magic wand or a huge advertising budget. However, if you...
SEO for content management systems
This is our list of must follow Twitter accounts for Internet marketers, check it out and feel free to add anyone you think we've missed.
40+ Internet Marketing Twitter Accounts you should follow
Like any tool to grow your social media following there are a few things you can do to get the most out of your TargetGrow free trial that will make all the difference (you are highly encouraged to take a paid package if it works for you and if you do it right it will).
1. Choosing your keywords
In the TargetGrow interface you're asked to select five sets of keywords to go after. Apply some thinking to this before you just randomly slap some down. What followers are you interested in? Don't be too broad (marketing for instance) try to narrow it down if you're looking at a broad niche, you'll get much better results.
2. Don't just favorite everything on your list.
TargetGrow's interface is great and their system is really intuitive but make sure you read the tweets you're favoriting. For starters...
Far be it from me to suggest that Google's all encompassing approach at attempting to own all the information on the planet and decide how relevant it is (many could consider this dangerous, but that's another post) has an upside.
The reality is though, that it does. In this post I'm going to approach SEO from a perspective that many people may not have looked at it from before. I'm going to talk about how Google's ranking factors, and the never ending journey on trying to work within them, have improved my offline communication skills.
This is not a post where I'm going to go into hundreds of ranking factors and break down what you need to change about your writing in order to be producing more optimized content. I'll leave that to the likes of Brian Dean. The fact is that the 200 (or however many there are) ranking factors don't matter. You should not be...
The reason that services like Traffup are so tempting to newer users of certain platforms is that, before you get taken seriously on Twitter or Facebook (or many other platforms) you need to have a critical mass of followers or likes for your profile or your pages. It's a chicken and egg situation, if you don't have the followers you won't get the followers.
If loads of people don't like your page then it is going to take a whole lot of time to get people liking your page. There is one serious problem with using services like Traffup, and that is that it's not really what social media is all about. That said, what I'm going to do in this article is present a case where, for a marketer especially, such services are not only useful but the use of them is valid.
I'm going to use Traffup as an example because I've used it before, there are other services like Linkcollider but I'm just not a fan...
By using HMA on your Android with a free proxy server app you are able to configure your computer to use different ip addresses in different browsers. This is hugely useful if you spend a lot of time jumping between a proxied and a clear connection.
At a few dollars a month HideMyAss Premium VPN is an awesome tool that you can use to achieve whatever it is you want to achieve by masking your location or identity. I use it constantly but I use a wide range of different devices on my network and it's kind of annoying having to set up the HideMyAss VPN Client on each and every one (especially as many of them run linux, the linux configuration is not quite as straightforward as Windows). Fortunately there is an easy solution that...
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and I said at the time that he was […]
This content, The Death and Rebirth of Blog Comments first appeared at Answer Guy Central: Grow Your Business.
The magic of perspective is … well, it’s magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video about The Israeli/Palestinian Conflict on Facebook: It’s very simple, […]
This content, The Magic of Perspective first appeared at Answer Guy Central: Grow Your Business.
You can go ahead and spend hours and hours of your own time trying to work it out without help and do a half assed job if you really want to but our suggestion is that you dig a little deep, stay home this Friday night and spent a couple of dollars on one of these awesome courses.
The 30 Day Sales Machine (Linkedin)
The Periscope Profit Machine (Periscope)
Make Money on Autopilot with Autoresponders (Email Marketing)
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal to what’s happened in content marketing in the last year. And now our […]
This content, Your Content Marketing Sucks first appeared at Answer Guy Central: Grow Your Business.
Sometimes, you’re just too fat. There, I said it. And while both people of girth and the politically-correct might get all up in arms about it, the question of what happens when you are too fat is an important one to ask about. Maybe it’s unfair of me to speak about this, in the same […]
This content, When You Are Too Fat first appeared at Answer Guy Central: Grow Your Business.
Rhetoric is a powerful thing. Just ask Donald Trump Drumpf. Adjusted rhetoric is even more so. OK, so in the case of Mr Trump, adjusted rhetoric goes only so far. He’s terrifying, and the fact that after TrumpDrumpf won a bunch of primaries during yesterday’s Super Tuesday festivities he sounded … like a bit less […]
This content, Adjusted Rhetoric (Trump Drumpf Edition) first appeared at Answer Guy Central: Grow Your Business.
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready for something you should never need to think about, but do? Time for a quick chat on social media […]
This content, Social Media Content Parameters first appeared at Answer Guy Central: Grow Your Business.
It may sound obvious, but customer service matters. Unfortunately, today I found out that at The United States Postal Service, customer service is a complete oxymoron. Which might sound obvious too. The USPS has had more than its share of customer service issues for a long time, so the very idea of USPS Customer […]
This content, USPS Customer Service Nightmares first appeared at Answer Guy Central: Grow Your Business.
Sometimes you’re rolling along doing almost everything right, and it’s good enough. Other times, doing almost everything right will get you dead. Like when the road you’re on is curvy, hilly, dark and truck-y … and rain starts falling. This popped into my head a few days ago, while I was driving from Ohio to […]
This content, Curvy, Hilly, Dark and Truck-y (Doing Almost Everything Right) first appeared at Answer Guy Central: Grow Your Business.
Is liking Donald Trump possible? Silly question, right? Whether you’re one of them or not, it seems that many, many people like Donald Trump; liking Donald Trump is totally possible. Or at least it’s possible to be moved by Donald Trump to the point that you’d vote for him in a presidential election, or a primary or […]
This content, Is There Any Liking Donald Trump? first appeared at Answer Guy Central: Grow Your Business.
- Have you got a product that still requires interaction from salespeople or is it something (like an amazing ebook) that can just sell itself online with no interaction at all? (HINT: If you don't you're probably wasting your time with investment in organic rankings).
- What do you actually want? Page one rankings or to actually close some business and make some money?
- How many sales a week would you need to make to profit $100 a month?
The 101 Best Email Subject Lines of 2015 are here. Unless they’re really the 101 best email subject lines of 2014 or the best email subject lines of all time. Or, of course, unless they’re crap. Having fun yet? The folks at Digital Marketer helpfully dropped this post on the world just before going […]
This content, The 101 Best Email Subject Lines (!!!) first appeared at Answer Guy Central: Grow Your Business.
Customer Service is one of those things that lies right in between incredibly easy and near-impossible. Often, Airline Customer Service in particular seems like a complete oxymoron. But in a world of a gazillion transactions and ever-decreasing personalization, maybe that’s just the way airline customer service needs to be. And, no, I don’t really […]
This content, Airline Customer Service Fuzzy Logic first appeared at Answer Guy Central: Grow Your Business.
Rub-a-dub-dub, it’s Birmingham Alabama Customer Service in the tub. There’s no joke about hotels, soap, or Birmingham Alabama here. I happen to be in Birmingham this week, and the soap in my hotel bathroom is as you see in the video; it’s a Neutrogena bath bar, with grippy little dots on one side. My […]
This content, Birmingham Alabama Customer Service? SOAP! first appeared at Answer Guy Central: Grow Your Business.
By and Large, you don’t need the item shown in the picture you see here. By in large, you don’t need anything. But by and large in all cases, you’d better have some idea what you’re looking for and looking at before you start writing about something. This applies in marketing. It applies in […]
This content, … By And Large … first appeared at Answer Guy Central: Grow Your Business.
The 140 Character Limit is Dead. Long Live The 140 Character Limit. Or Something. Emphasis on the or. And the something. Yesterday, word started flying around the Internet that the Death of the 140 Character Limit is upon us. If you’ve ever used Twitter you know the 140 character limit, even if you don’t understand why it’s […]
This content, The Death of the 140 Character Limit first appeared at Answer Guy Central: Grow Your Business.
Marissa Mayer has your money. And maybe you should care. This piece is not a Marissa Mayer hatchet job. Ms. Mayer is as qualified to run Yahoo! as anyone—mostly because as time goes on it becomes more and more obvious that no-one is going to be saving Yahoo! from itself. The question is “why?”. […]
This content, Marissa Mayer Has Your Money first appeared at Answer Guy Central: Grow Your Business.
Let’s talk about saying what you mean. The idea might not seem to be terribly relevant to three large men rolling around on the ground, but had another large man not failed in the saying what you mean derby that took place just a few minutes before this picture was snapped there would have […]
This content, The Importance of Saying What You Mean first appeared at Answer Guy Central: Grow Your Business.
A couple of years ago we published this piece questioning whether Angie’s List co-founder and CEO Bill Oesterle’s authenticity could be trusted. It turns out, Bill Oesterle may have been the most authentic part of Angie’s List. Can You Trust Angie’s List? The answer, as with so many things in Internetville, turns out to be […]
This content, Do You Trust Angie’s List? first appeared at Answer Guy Central: Think. Build. Grow Your Business.