One of the things we do for our clients is manage their marketing. And as the world of the intertubes gets more complicated something that’s more and more apparent is that the best marketing is disruptive marketing. And it occurs to me that purple strawberries are pretty darned disruptive. There are a surprising number of […]
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If you’ve ever tried to get customer service from Uber, the following six words probably won’t surprise you: Uber Does Not Care About You. OK, eliminate the last two. It’s really Uber does not care; the part about you is incidental. This would be a problem for most businesses, but Uber is so far ahead of […]
The post If Uber Does Not Care, Should You? appeared first on Grow Your Business.
It’s the death of the blog. Again. This time, depending on how you read the words “death of the blog”, there’s a new legitimacy to the claim. As the folks at WP Tavern point out, one of the most prolific and long-standing bloggers around has moved his blog to WordPress. WP Tavern isn’t exactly a […]
The post It’s The Death of the Blog … Again appeared first on Grow Your Business.
Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for President we could dream up. But in a couple of months Donald Trump […]
The post Donald Trump: The Social Media President appeared first on Grow Your Business.
The oldest post you’ll find here is about an outdated but still wildly-profitable component of phone bills. Way back in August 2007 I wrote a piece about The Federal Subscriber Line Charge. Fast forward to today and see if you get the connection between Federal Subscriber Line Charge and Suing a Common Carrier. With next […]
The post Suing a Common Carrier? A Federal Government Business Oddity. appeared first on Grow Your Business.
Perhaps the most important thing you can do as you create business change is establish standards. Companies like Google are great at this—and at their size can even create new standards for the rest of us. One you should not have to deal with is the new Google Pixel Data Standard. Before the Google Pixel Phone […]
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Let’s NOT Do The Time Warp Again. Last week, the new, gussied-up-for-2016 version of Rocky Horror Picture Show debuted. And speaking as a guy who’s exactly the right age to have spent many a Friday-at-midnights making a fool of myself toward the tail end of high school I’m going to come right out and say it: […]
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In the United States, we’re about to elect a new President and it looks like that will be Hillary Clinton. This all-but-a-certainty got me thinking about something I wrote here several years ago. Back in 2012 I wrote this piece titled It Takes a Village, giving Ms. Clinton her due, but mostly talking about how difficult my […]
The post It Still Takes a Village, 2016 Version appeared first on Grow Your Business.
So you say our post about Google Assistant Privacy didn’t quite get your attention? Maybe you’ll notice how important phones are to business change if we talk Google Pixel Data Cost Increases. Pretty much as soon as Siri took over Apple’s advertising for the iPhone, analysis of how much extra data was being consumed began. It […]
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Last week, Google introduced their new Pixel and Pixel XL phones. I’m waiting for mine to arrive, which is kind of amazing all by itself; I got off technology’s bleeding edge quite a few years back. That has nothing to do with Google Assistant Privacy. The last time I jumped on the new-device bandwagon before an […]
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Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer a good place to spend time and money. It’s also […]
This content, Google RankBrain: Search’s Last Word first appeared at Answer Guy Central: Grow Your Business.
As I’ve said here many times, perception is reality. So when a customer service representative justifies a problem you’re having by saying that something is “functioning as intended”, there’s a good chance there will be a disconnect between what that customer service rep is saying and what you hear. This has been rattling around in […]
This content, ‘This Software Is Functioning As Intended’ first appeared at Answer Guy Central: Grow Your Business.
Think you’re tough? Think you have “a brand”? Think your name matters? Wrong. Your name doesn’t matter and Twitter is going to prove it. A few months ago the news that Twitter was abolishing their 140-character limit started making its rounds. Twitter’s confirmed that news, but things are not going to change in the […]
This content, When Your Name Doesn’t Matter first appeared at Answer Guy Central: Grow Your Business.
Some time ago, I told you about a company called Spoonrocket, which delivered “home-made” meals in under ten minutes and that Spoonrocket was a great idea, doomed to failure. A couple of months ago, I was proven correct when Spoonrocket shut down. It was not about the food. Spoonrocket never quite got around to branching out the […]
This content, Postmates Is Not About The Food first appeared at Answer Guy Central: Grow Your Business.
Thank you, Donald Trump. By amassing enough delegates to this summer’s Republican Convention to cause your only real competitor to drop out, you’ve changed American politics forever. For the better. Unless you subscribe to the theory that business is politics, Answer Guy Central isn’t a place where we discuss politics terribly often. I’ll throw out […]
This content, Thank You, Donald Trump first appeared at Answer Guy Central: Grow Your Business.
Ever found yourself thinking “it’s time videoconferencing gets real”? It just did. The picture you see here is of a new Chrome-based computer from Google and Acer. The Chromebase 24 is an all-in-one, touch-enabled desk-or-wall-mountable computer that’s been optimized for videoconferencing. And that doesn’t mean what you think it does. Sure, the Chromebase 24 has […]
This content, VideoConferencing Gets Real with Chromebase first appeared at Answer Guy Central: Grow Your Business.
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed up on the idea when it turned out that the lovely Kim Kardashian […]
This content, Native Advertisements, Kim Kardashian, and the FTC first appeared at Answer Guy Central: Grow Your Business.
How to choose topics
One reason so many bloggers fail: Remember quality!
Keywords and LSI, what to consider when you're structuring your content
Getting interactive: Free resources to add to your posts to increase engagement
The argument is not as clear cut as it seemsOr at least there is a clear argument on the surface. There is also a pretty substantial argument against what they have done with their algorithmic changes and the penalties that they have put on pages that don't invest in their advertising services. Of course all of this happened last year but the result, for me personally anyway, was to choose to pretty much ignore their services until they sorted it out. I wasn't the only marketer that did this, as Copyblogger demonstrates in this post. The Copyblogger decision wasn't entirely as a result of the changes that happened at Facebook but in their post they...
Image courtesy of seaskylab at FreeDigitalPhotos.net
The Chinese Government: It didn't happen!China's approach to topics that upset Beijing's equilibrium has always been one of outright denial of access to information. For those of us who remember Tiananmen Square for example, one of the first things that probably springs to mind is how the footage had to be bootlegged out from behind the Bamboo Curtain before it could be displayed by Western media outlets. The Chinese Government took an extremely dim view of the media's portrayal of these events, as it does with the portrayal of the current situation in Tibet.
The return of Hong Kong and Macau and what it meant for policymakersChina has always been an...
Scraping Facebook, LinkedIn and Yelp for Phone Numbers using Google | Mining cold calling data using search and social media
As I see it, SEO is directly related to marketing and anyone engaged in SEO is a marketer. Therefore (much as I did with this post) I'm going to use this post as an opportunity to look at some of the more extended but associated roles of an SEO within an organization.
Such as lead generation. Personally I would not hire anyone involved in SEO unless they were also involved in other forms of marketing, I feel that people function better in more rounded roles rather than very specific ones.
On top of this, considering the recent round of high-quality-content focused Google updates, the SEO is not even a technical role anymore it is, as it rightly should be, a general marketing function.
Sales teams are always hungry for data, I have personally worked in data sourcing and lead generation in a broad range of industries. I've data mined for SEO cold...
It's not the fastest way to generate leads but they are extremely well qualified and you can get very, very specific when it comes to geo-targeting your lead generation efforts. In this article we're going to take a look at how to scrape YouTube for leads and I'm going to give you a couple of different examples of why YouTube is such a great way to build up your database.
Scraping YouTube in this way is about quality, not volume
What SEO is doing is changing, and it's changing for the better. It may not be changing for the better for SEOs that want to kick back, chill out and build traffic using automated tools. It certainly is changing for the better for Internet users who are no longer going to be bombarded by spam but rather be rewarded with accurate information and quality content that is actually exactly what they were looking for.
SEO isn't dead, it's just changed again. Here are ten things you can do to make sure you don't end up getting slapped around by the major Search Engines in 2015:
If it's been said once, it's been said 1000 times
Languages spoken in Indonesia
All of the top blogs have one thing in common, great content. They chose their niche and they stuck to it. I've been accused of straying from my own niche with posts like this and, while I see all of this as important blogging intelligence, to be fair I have been hurt a bit - is this going to hurt my chances of The SEO Concept becoming a popular blog? Absolutely not, it already is.
The reason for posting things like that is because it is information I think that people may find useful. The article above also got a page one ranking about four days after I wrote it for exactly the search terms I was targeting, I'll call that win regardless, even...
|Image couresty of via David Castillo Dominici Freedigitalphotos.net|
Use the tools at your disposal..The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker - Tweet This
How does this apply to online marketing?
It's pretty obvious really but the big advantage that we, as marketers have now is that we can use people's social signals to understand them even better. We can even understand them by algorithm and do it in bulk, as many of the major social media platforms do extremely well!
It's still about...
What is SEO?
Why you shouldn't try to do SEO yourself
Before we begin, a disclaimer. One of Google's most important ranking factors is site load speed. As with any shared host you are going to have issues with this from both of these providers. If load speed is seriously important to you then we suggest going with a dedicated server. That said, shared hosting platforms are more than enough for most people and here is a breakdown of what we think about the two compared.
FatCow vs GoDaddy: Support
First off, let's take a look at why you would want a substantial Twitter following.
What a large Twitter following brings your businessTwitter is the world's largest social network, that means that there is a huge potential audience for your products, promotions and marketing material. Take a look at the below infographic (which we published back in 2014) for a few relevant metrics:
The great thing about followers on Twitter is that they are opt-in. What does that mean? It means that anyone who is following your account has chosen to do so. Leads that are opt-in are far more likely to convert as long as you target your efforts properly when you're building your Twitter list (which I'm going to refer to as your Twist for the rest of this article, partly because I can and partly because it sounds cool).
The problem with most ways that quickly...
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